Michael D. Gould

LinkedIn | michael.d.gould@gmail.com

Summary

Content Designer and strategic thinker with experience spanning AI-powered enterprise tools, UX writing, personalization systems, and scalable content operations.

Over the past seven years at Meta, I have worked across messaging, monetization, and AI-powered sales products, helping shape enterprise experiences through content strategy, information architecture, governance frameworks, and LLM response quality standards.

Known for translating complex systems into clear, human-centered experiences while partnering across product, engineering, legal, privacy, marketing, and design teams.

Professional Experience

Meta | Jan. 2024 - Present | Remote

Senior Content Designer

  • Lead content design for AI-powered enterprise sales tools, operating as the sole content designer embedded within a 160-person engineering organization.

  • Design LLM response quality frameworks for AI-generated emails, meeting summaries, notes, and transcriptions, defining voice, tone, accuracy standards, and fallback behaviors across product experiences.
    Shape end-to-end enterprise workflows through UX writing, information architecture, personalization strategy, and scalable content systems.

  • Develop content playbooks and governance frameworks that enable cross-functional teams to create consistent experiences across products and audience segments.

  • Partner across engineering, product, marketing, legal, privacy, and research teams to align content strategy with product direction and business goals.

Meta | Mar. 2022 - Dec. 2023 | Remote

Content Design Manager

  • Managed a team of content designers supporting enterprise-facing products across Meta’s monetization organization.

  • Led content strategy initiatives involving regulatory, legal, and privacy requirements, translating complex policies into clear user-facing experiences across Meta’s family of apps.
    Scaled a content quality program serving 200+ designers globally by building training systems, moderation frameworks, and operational processes.

  • Provided strategic direction, coaching, and escalation management across parallel product workstreams and cross-functional teams.

  • Led team culture initiatives, including manager offsites, organizational planning, and community-building programs during periods of organizational change.

Meta | Jul. 2019 - Apr. 2022 | San Francisco, CA

Content Designer

  • Contributed to content strategy and UX writing across Meta’s business messaging platform, shaping onboarding flows, automated messaging tools, and cross-platform communication experiences used by millions of businesses.
    Partnered closely with product designers, engineers, researchers, and product managers to influence product direction through content strategy.

  • Built and scaled a content quality program through structured feedback systems, training programs, and moderation processes.

  • Led cross-platform content alignment initiatives to improve consistency in voice, terminology, and interaction patterns across Meta products.

MoneyLion | Apr. 2018 - Jun. 2019 | San Fransisco, CA

Content Strategist and Copywriter

  • Produced editorial and SEO-driven financial content across a wide range of personal finance topics.

  • Managed the content calendar and collaborated across marketing teams to maintain brand consistency and audience engagement.

  • Wrote and optimized content for search performance while balancing editorial quality and consumer readability.

Love Mid Modern Furniture Co. | Jan. 2018 - Mar. 2018 | Houston, TX

Content Marketing Strategist (Contract)

  • Developed content guidelines and customer experience messaging for a digital furniture startup.

  • Conducted competitive content audits and provided strategic recommendations around brand voice and content performance.

MassMutual Financial Group | Mar. 2016 - Dec. 2017 | Houston, TX

Marketing Communications Manager

  • Led digital content strategy for ValoraLife, a direct-to-consumer life insurance startup.

  • Managed marketing campaigns, webinars, testimonial videos, and educational content across paid and organic channels.

  • Developed email nurturing programs and community-based marketing initiatives to increase engagement and brand awareness.

  • Managed a $6M marketing budget and collaborated with internal and external stakeholders to maximize campaign ROI.

Earlier Experience

Held relationship management, operations, and client strategy roles across Wells Fargo, JP Morgan Chase, and Wachovia, specializing in financial services operations, sales, client relationship management, and team leadership.

Leadership & Community

Human Rights Campaign Houston Chapter
Marketing Communications Chair | 2015 – 2018
Membership Outreach Chair | 2014 – 2015

• Led social media strategy, membership outreach, and community engagement initiatives for the Houston chapter.
• Planned and promoted community events focused on expanding membership and increasing organizational visibility.

Education

Western Michigan University
Bachelor of Business Administration in Marketing
Bachelor of Arts in Spanish Language and Literature
Minor in General Business

Rice University
Glasscock School of Continued Studies
Certified Financial Planner Program