Overview

A major enterprise advertiser was evaluating whether to remain on the platform due to gaps in cross-platform content creation and collaboration tools. I partnered across product, design, and engineering teams to identify the highest-impact opportunities, deliver solutions under a tight deadline, and help retain a relationship worth hundreds of millions in annual revenue.

Challenge

One of the platform’s largest advertisers was considering leaving due to feature gaps that created friction across content creation and collaboration workflows. With a major commercial event approaching, the organization needed to quickly determine which product investments would have the greatest impact on advertiser retention while balancing immediate business needs with longer-term platform strategy.

What I Did

• Partnered with product, design, engineering, and commercial stakeholders to identify the most critical retention risks.

• Helped prioritize feature investments based on advertiser needs and business impact.

• Designed and delivered high-priority solutions under a compressed timeline tied to a major commercial event.

• Simultaneously developed longer-term collaboration and sharing capabilities to support future growth.

• Established consistency across product surfaces to improve advertiser confidence and usability.

Impact

• $125M Revenue Protected
  Prevented enterprise advertiser churn through a critical product launch.

• $44M Monthly Revenue Retained
  Maintained ongoing advertiser investment and platform engagement.

• +$330K Monthly Revenue
  Increased revenue through improved organic sharing experiences.

• First Organic Sharing Revenue Gains
  Validated a new growth strategy and influenced future platform investments.

Why it mattered

This project demonstrated how targeted product investments can influence strategic business relationships. By aligning teams around the highest-impact opportunities, the organization retained a critical advertiser, unlocked future platform investments, and created a foundation for continued growth.